“Feel the Feeling” they say, “that's the secret,” they say, yet what remains unsaid is the ‘how’ – the practical, actionable steps to truly grasp this mysterious skill. I questioned the experts' cryptic advice, and it became clear to me that there was the need to demystify this skill and make it accessible to anyone who desires it, because I always had this skillset, and I believed everyone else possessed it. Little did I know, this skillset is what many spend a lifetime seeking to unlock.

Thus, this book was born, out of my desire to bridge the gap between the tantalizing 'secret' and the tangible 'how-to.' I believe that within these pages, you will find the practical guidance you need to tap into the profound art of feeling the feeling by choice. It is my hope that by sharing my insights, I can empower you to harness this skillset and embark on your own journey of transformation. While experiencing the skills firsthand in real-life encounters when taught in workshops, I am optimistic that this text will offer valuable assistance.

I wrote this book as a guide to assist practitioners, coaches, team leaders, and caretakers with developing the ability to generate states of being through conscious choice. Feelfulness® -Feel a feeling by Choice- at its core, equips you with the tools you need serving as a cornerstone for transformative personal growth. By mastering the art of Generating States of Being, you'll enter the realm of embodied presence that transcends words and language, allowing you to influence profound shifts in the lives of your clients by becoming a conduit for transformation, uplifting those you work with to new levels of well-being.

Within these pages, you'll discover not only magic word formulas but practical strategies to harness your inner resources and confidently achieve your goals. It's essential to acknowledge that there's no one-size-fits-all solution to life's challenges, and that past experiences have shaped your present mindset. However, as an adult, you possess the power to make choices that loosen the grip of status-quo.

This journey will solidify a robust foundation of self-esteem, self-confidence, and a willingness to embrace what Dr Carl Jung termed 'individuation.' In simple terms, it's about embracing your authentic self and helping your clients do the same, acknowledging both the positive and negative facets of your being as sources of empowerment, leading to adaptive states by utilizing available resources toward positive outcomes.

This book is crafted to be accessible to students at all levels, while offering substantial value to seasoned practitioners interested in honing their skillset, as the gateway to mastering the art of Generating States of Being and embarking on a transformative journey.  I invite you to dive in because boundless possibilities await you. Because deep within you lies the powerful realm of the feeling mind, the true essence of your driver: your subconscious mind which holds the key to shaping your experiences. With Feelfulness® you gain the ability to navigate this inner landscape consciously.  

Feeling a Feeling by choice is not something entirely new; our ancestors instinctively grasped the art of harmonizing with their environment, guided by an innate inner science that allowed them to navigate life's complexities. The need for modern empirical evidence as a validation was absent in those ancient eras, as their profound understanding of the inner workings of emotions was woven into the fabric of their existence. You can choose to feel a feeling by choice, empowering you to unleash the immense potential within.

By cultivating special awareness and intentional focus, you can tap into the transformative force of your subconscious, paving the way for profound transformation. With Feelfulness®, you embrace the extraordinary capacity to shape your emotional reality and create fulfilling experiences on your terms.  How would you like to feel?

Feelfulness is one of the most advanced skills to acquire and to master for oneself and once practiced enough number of times, in my experience, it has become an automatic habit for me and for everyone I taught this as a skill.  

Effortlessly generating states for your clients begins  with mastering generating states for yourself first, having a clear discernment over the similarities and differences over the flavors (gradients) between various states of being (not just state of mind).  

Once mastered, your generated state can be made available or transferred so-to-speak to your client or an audience (colleagues, family, or group of people).

This is the reason why is necessary to increase your acuity, perfecting your detached observation skills (or at least attempting to) that non-biased type of keen observation, so when and if you get to the negative patterns, you will already have the skill to neutralize the undesired emotional reaction (triggers) and to choose your appropriate response.

This is the secret to mastering feelfulness.

 Lead singers do this very well, but they do not focus on projecting their state unto the audience, instead they focus on presenting their mastery and they allow themselves to feel the feeling of, to swim in their mastery while they perform, and this is how most have their fans “under their spell.”

It's not a "spell". It's FEELFULNESS!